About Us

Tom is an expert in incentive compensation and growth strategy. Formerly a teacher, Tom helped scale Spiff, his previous startup, through an acquisition by Salesforce and is now leading GTM efforts at Variabl. Tom is best known for scaling teams and consulting with enterprise companies on sales performance and best practices. His blend of backgrounds in education and proven GTM expertise makes Tom a unique voice for maximizing value within early stage startups. Tom lives in the mountains of Utah and enjoys spending time in nature with family and friends.

Oxana is the Chief Product Officer at Variabl with more than 15 years of experience building and scaling SaaS products. She specializes in turning complex incentive compensation systems into intuitive, scalable solutions that reduce manual work and help teams focus on strategic growth. After contributing to Spiff’s growth through its acquisition by Salesforce, she continues to build products designed to simplify operations and unlock impact. Oxana holds an MBA in Technology Management from Westminster University and, outside of work, enjoys traveling, gardening, and cheering on her two sons at their soccer games.

Alex is the President and COO of Variabl and a leader in the ICM space with more than 15 years building and scaling commission programs. Alex has led and delivered ICM solutions across organizations including Informatica, Tesla, Workday, and others, combining deep domain expertise with a practical, automation-first approach to modernizing compensation management.

Alex holds a B.S. in Corporate Financial Management from San Jose State University and, outside of work, enjoys surfing, traveling, and trying new foods.

Alex combines a Corporate Finance foundation with hands-on software engineering leadership. Driven by a passion for AI, automation, and scalable systems, he transitioned into engineering and has built and operated complex platforms for both early-stage startups and large international enterprises. He has led high-performing, fully remote international teams delivering secure, efficient, enterprise-grade software. In his time off, he enjoys traveling with his family and staying active.

Jaspal designs the intelligent systems powering Variabl’s next-generation incentive compensation engine. He built his career from the ground up in the ICM space– starting in customer support and progressing through integration engineering and software development, then serving as an Incentive Integration Engineer and Product Manager at Tesla. That journey gives Jaspal a uniquely holistic perspective on what it takes to make incentive compensation work in the real world. Outside of work, he enjoys spending time with his family, staying active at the gym, and keeping up with the latest trends in technology.

Molly is a senior marketing leader with more than a decade of experience scaling growth for high-velocity B2B SaaS companies including Salesforce, Spiff, Drift, and ZoomInfo. Most recently, Molly served as VP of Marketing at Spiff prior to and through the company’s successful acquisition by Salesforce.

In her free time, you can find Molly outdoors with friends and family, reading a book, or expanding the social media footprint of her two cats (who both aspire to become famous influencers one day).