Sales Compensation Trends That Drive Business Results in 2027
September 10, 2026 | 8:30–10:30 AM MDT | University of Denver
Join Thrive HR and Variabl for an interactive executive roundtable bringing together HR, revenue, and compensation leaders to discuss the sales compensation trends shaping 2027.
Hear from academic and industry experts on market benchmarks, incentive strategy, plan design, and sales compensation operations, with time for direct discussion and questions specific to your organization.
Reserve your seat
What You’ll Get From the Roundtable
See who’s speaking, the topics shaping the conversation, who the event is designed for, and the practical insights you can take back to your organization.
Explore where base pay and sales incentive pay are moving and what those shifts could mean for your 2027 plans.
Hear from Yashar Atefi, PhD, sales compensation professor at the University of Denver, alongside experienced industry leaders.
Discuss how to align incentive structures, plan components, and role-specific metrics with your organization’s business strategy.
Dig into quota setting, pay mix, commission processing, reporting, analytics, and the metrics that matter.
Bring your own questions and challenges to a conversation designed for discussion rather than presentation.
Connect with HR and total rewards leaders, revenue and sales executives, and sales compensation and talent operations leaders.
Leave with a sales plan audit checklist and key questions you can use to evaluate your current approach.
